Showing posts with label waste. Show all posts
Showing posts with label waste. Show all posts
Thursday, November 20, 2008
My buddy English sent me a great article examining the Ad Council's "Keep America Beautiful" campaign as it shifted American's focus away from the question of whether disposable packaging should exist, to simply how to 'properly' dispose of it, thus ushering in the age of disposable everything.
here's the gist:
"The packaging industry justifies disposables as a response to consumer
demand: buyers wanted convenience; packagers simply provided it. But
that’s not exactly true. Consumers had to be trained to be wasteful.
Part of this re-education involved forestalling any debate over the
wisdom of creating disposables in the first place, replacing it with an
emphasis on “proper” disposal. Keep America Beautiful led this
refocusing on the symptoms rather than the system....At the same time,
the container industry lobbied hard behind the scenes. In 1957, with
little fanfare, Vermont’s senate caved to the pressure and declined to
renew its reusable bottle law. In 1960, the year Keep America Beautiful
teamed up with the Ad Council, disposables delivered just 3 percent of
the soft-drink market. By 1966, it was 12 percent, and growing fast. As
was the Ad Council. By then it was the world’s biggest advertiser."
Friday, November 14, 2008
not-so-doomed fate of dated electronics
A recent article in Newsweek, titled "Don't Toss Out That Old Gadget", had some cool info on the state of consumption/waste regarding small-electronics recycling.
- Old electronics can't be tossed out with watermelon rinds because they contain toxic elements, and most of them needn't be tossed anyway because they aren't waste.
- Batteries will leak nickel and cadmium--carcinogens for humans--if left to fester in a landfill...computers, TVs and cell phones add further doses of mercury, beryllium, lead and arsenic, among other toxins.
- Nevertheless, the United States sends between 300 million and 400 million electronics to the dump every year.
- What if the waste problem could be solved with a design innovation? Advocates propose a cradle-to-cradle model for manufacturing. This means that with the right design, a manufactured good can be broken down into a number of universal, toxin-free components, which can back in to the production cycle in a closed loop. For example, a cradle-to-cradle computer might consist of just one or two types of plastics, easily taken apart and put back into streams of production. Nothing's thrown out because nothing's waste.
- Even without the dramatic redesign called for, up to 80 percent of a cell phone is already recyclable.
- What's really wonderful is that more and more the waste question is being addressed by the manufacturers themselves. Nokia and Dell lead the way. Dell picks up the shipping and recycling fees for its own products. (See HERE!)
- One cradle-to-cradle certification was given to the United States Postal Service for offering special envelopes that let you send old Palm Pilots, BlackBerrys, digital cameras and the like free of charge to the Clover Technologies Group, an electronics-recycling company that has a "zero waste to landfill" policy.
Recently, the state of Utah has contracted with a reputable e-waste recycler GRX, to manage e-waste under state contract. Feel free to contact GRX at 1-866-GRX-4920 (1-866-479-4920 to arrange a pickup or get more information. This service is open to the private sector as well.
If you have suggestions or information on what others are doing to strengthen e-waste recycling in Utah, we want to hear about it. Please e-mail us at e-waste@utahrecycles.org.Other businesses that can help with Electronic Recycling:
Executive Recycling
www.executiverecycle.com
877-791-0808
www.tamsolutions.com
801-796-1696
www.stonecastlerecycling.com
1-801-731-9444
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